Campaign+Theme

Make it like the TV Show "24" with the countdown and the digital clock…."24 hours in a library"…

Deal or No Deal promo where the contestant is choosing suitcases and behind each suitcase is a different aspect of the media center

Paranormal activity in the media center…what happens when you aren’t there…access to books, media, etc.

Waiting for Superman….what a library at GCPS looks like…no superhero needed, just a media specialist who blah blah blah….

Use the song, "Little Boxes" from Weeds to show that GCPS libraries are not the stereotypical library…how we defy the little boxes stereotype….what we offer, etc.

Minute to Win it…A view of the library in one minute or less (show images of what is accessible in the library, instruction etc)

Mac or PC? Droid or iPhone? 3G or 4G? MySpace or Facebook? Verizon or AT&T? Media Center or Traditional Library? Database or Website?

What about a dirty looking guy in a bathrobe with a food-covered computer in a basement. Ask students whether they want to get help with their information from this guy or--show a vibrant library media center with helpful people and cool technologies and databases. Who's your best information source: Steve in his basement or your school library media specialist?

I don't know if we could get music rights, but something with a Glee like theme would be super fun...pick different genres to represent different aspects of the media center.

A mascot would be so much fun...we could brand all of media services with something. Something cool like the Geico lizard and not Whatizit from the '96 Olympics. An owl? It would have to be both cool and cute.

Have a stereotypical 'librarian' in a rocker or at the cric desk shhhheshing patrons who then morphs into a modern superwoman who can teach, find your answer, guide you through the maze of information.

"Grandma" like the librarian in Glee that looks old school but liked it when the kids busted out in song. ~Holly
 * I want to build on the idea above - I liked Mary's notion of the old librarian and the old library (something black and white / sepia) that kinda "explodes." Then "This isn't Grandma's library. It's YOUR library!" And we highlight different messages after that. Perhaps several different openings (all with "Grandma") and that could be the part that's kinda like the old spice guy. But perhaps this idea isn't catchy enough right at the beginning. Or maybe it comes back around to the kids educating

How about "CSI Gwinnet" - __**C**__ollaboration **__S__**upport **__I__**nstruction - This would be geared toward /informing/ recruiting teachers to take advantage of what we offer.

What about basing it off of the GCPS TV slogan like Watch. Listen. Learn. ? Read. Teach. Learn. Play. ?
 * I think we should add "Think" to the series. ~Holly

Maybe something to do with "world" since we are "envisioning a world-class system of schools"? Preparing for the future or ensuring successful futures.~Holly

I think a video like the Did You Know? videos can be very effective, but I'm not sure how it translates to the library. Here's the link: @http://www.vimeo.com/4562865 Perhaps we could create a series that intertwines statistics like these with what's available in the library - sometimes (hopefully) the library is one of the more "up-to-date" places on campus where students can receive "real-world" education. ~Holly

I like the notion of the library being "The Most Interesting Place in the School" with a series of happenings in the library that illustrate what we do. Could be funny or serious, but definitely entertaining! ~Holly