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Hello Team and welcome to the **Love That Library** wiki. The name is a shameless takeoff from the Love That Book tv series produced by GCPS-TV. The purpose of this wiki is to begin the conversation on how we tell our story about school media centers and their impact on students. We have 3 tasks to focus on:

1. What are our key messages?

2. What is the general theme of our campaign?

3. What slogan/brand/tag line do we want for the campaign?

Some definitions:

Note that for now, the key message does not have to be clever or even memorable - we are leaving the wordsmithing to the experts. What we want at this point are the key ideas that we would like a campaign to convey.
 * Key message ** - a sentence that conveys a core value for school media centers e.g. Media specialists collaborate with teachers to deliver instruction that impacts student achievement.

Students Teachers Administrators Parents Community District Leadership
 * Campaign **- a series of videos developed around a central theme and common key messages for a variety of audiences. The audiences identified so far are:


 * Slogan/Brand/Tag line ** - Actually we are going to talk to the experts to finalize this piece of the campaign, but we want to know your thoughts on the topic. So even if marketing is not your gig, let us know what you think that essential element should be. It could be a word, a picture or a phrase; whatever it is, it should stick with the viewer.

The purpose of a wiki is collaboration. Please update as you wish. Just click on the page you want to contribute to, then click the EDIT tab on the right side of the screen and brainstorm away. Thank you to Julie Richardson who had already emailed some ideas. They are the start for each of these pages.

One last thing....there is a discussion tab if you want to begin a conversation on a particular topic related to this media center campaign. Check out my first discussion thread: Media Center, Library or Both?